Birmingham Media Air Cleaners by Norrell Service Experts Heating & Air Conditioning Yes. Basic air cleaners do filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners can help filter a lot more, at a 95% efficiency level. Think of it this way: the sewer grate down at the corner is only good for keeping the larger branches from being sucked down by the rain water. The same is true of smaller particles…you know, the ones that would be good to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate when it comes to their stopping power. Media air cleaners, on the other hand, will get the job done. The active surface of the media air cleaner filter is greater in size than the typical, coming in at 10 inches. Basic air filters have to be replaced each month, while media air cleaners typically last up to half a year. Selecting the right air filter for indoor air quality keeps pollutants in check and promotes a healthy environment that helps develop better health down the road. Remember: Norrell Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. Our professionals will replace your sewer grate, er, your basic air filter, with a media air cleaner, so you can have the finest indoor air quality possible. Call Norrell Service Experts in Birmingham today at 205-267-0023 and start taking steps toward improved indoor air quality.